When Instagram first debuted its "story" feature in 2016, it seemed like an ill-fated attempt to be a less-cool Snapchat. We had Snapchat stories. Who needed Instagram ones, too? But the Instagram interface was awfully user-friendly, and after over a year of having them, stories are essential parts of any social-media diet. I will easily spend twice as much time on Instagram stories as I do on Instagram itself — looking at a photo, it turns out, is less interesting than watching a scroll of snaps and vids that form a semi-coherent story. And who knew that celebrities would embrace the new addition to the beloved Insta app?
The best Instagram stories come from the strangest of places, though. Not all celebrities partake in story-ing. Some opt only for Snapchat, while others eschew the medium entirely. Others, like Busy Philipps, have successfully made a career of Instagram stories. And then some celebrities use Instagram stories only when they're promoting an upcoming piece of work. Interestingly, the best and most authentic Instagram stories often come from up-and-coming celebrities (like those on our Z-List) who aren't yet so famous that they have an assistant run their social media.