“From the athleticism to the culture that surrounds the sport, it was a natural fit for the theme of this new collection,” said Sarah Staudinger, Staud’s co-founder and creative director, in a press release. “We accentuated the vintage southern California surf scene from the late '80s and early '90s, but with fresh details that bring more functionality to the pieces.”
The collection includes apparel like bike shorts, one-shoulder tops, and beach-ready dresses in bright pops of color, a nod to California’s surf culture but also Staud's heritage. “The bright reds and pinks that emphasize our signature colorways are mixed with baby blues and bold logos for that heritage feeling,” Staudinger said in a press release. There are also two new colorways for the New Balance XC-72 “dad sneakers,” which include a white model with black ties and a colorblocked version with pops of blue, red, and yellow.
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