It has been almost five years since our foresisters founded Unbothered. Back then, it was simply an answer to the question: Why isn’t there a space for young, dope Black folx to just be ourselves, out loud and on purpose? It was a time when we weren’t seeing ourselves represented at work or in the media we were consuming. And neither were our peers. Beyond that, we also weren’t being heard out in the world. So, we created Unbothered, because y’all asked for it, and because we needed it. We saw an opportunity in the market because we know the power of our influence, our dollars, and our dreams, but more than anything, Unbothered was created as an outlet for each other.
Five years later, Unbothered is all glowed and grown up. With the support of my amazing team, and all the fantastic Black folx who’ve come before us (shout out to Ally Hickson, THEE Unbothered founder, Danielle Cadet, our once and forever Unbothered editorial lead, and the whole OG Unbothered crew), we’ve made sure our dream for Unbothered became a reality that still thrives today. We’re a lot bigger, a hell of a lot more grown, and hugely proud of the energy we’ve cultivated. And we’re even more grateful for the energy y’all have given US. At The Glow Up, we're bringing that energy to you LIVE in the flesh!
What Is The Glow Up?
Yes you heard that right! Unbothered is bringing that same energy you love with the vibes you’ve come to expect from us for our first-ever live event: The Glow Up! The pandemic has kept us stuck in the house for two years, and now that we’re venturing outside (again), we’re giving you and your crew the link up you’ve been waiting for.
The Glow Up is Unbothered's two-day turn up and woosah in Atlanta. We will be bringing the Unbothered experience to life with your favorite series and social media personalities through roundtable talks and interactive spaces to get your creative juices flowing. Oh, and you know we got the eats with the best Black-owned restaurants in the ATL on deck at our Fill Your Plate food court. And yes, there will be a live music! Obviously.
What's The Vibe?
We deserved — and still do — a safe space for us to just be. With Unbothered, we wanted a platform to talk about the things that came up in our group chat, to unpack the wild text from your friend or that hilarious scene from Abbott Elementary. We were out here ready to share the latest products, tools, and affirmations that helped us move through the world a little bit easier, and to support each other when it seemed like the rest of the world worked overtime to make that impossible. To just be that homegirl in your head when you needed us. The Glow Up is an IRL extension of all of this energy.
And we’re doing it in Atlanta because you know we had to keep it all the way Black. Atlanta is a place that combines the legacy of our past with the vision of our future greatness. Where else can you get Usher skating to his own songs in a rink, a TikTok collab house, 26 inches of natural kinky on demand, and a near life size model of the White House on a set? Atlanta is THAT girl, and we’re gonna show up for her together.
Who All Gon' Be There?
ATL, are you ready? We're bringing the heavy hitters to the stage. Big BIG energy will be present and accounted for because LATTO is one of our headlining performers! The other headliner is none other than the one whose milkshake brings all the boys to the yard. That's right, KELIS will be performing and sharing never-before-heard details about her life and legacy in a candid conversation.
Toxic Chocolate herself, Kali, will be performing. Georgia-bred Pap Chanel will also be hitting the stage. And who's trying to Roll Bounce all summer long? Well, we got you covered with Yung BBQ, the turn up queen, who will be hyping up the skating rink as you slide and glide to your favorite songs. You've seen her on Bel-Air and now she'll be kiking with the UB crew in ATL: Coco Jones will be in the house to talk about her glow up AND bless us with her amazing vocals with a special musical performance on our Next Up stage. Wait y'all, there's more! Baby Tate will also be blessing the Glow Up stage talking summer energy and taking us through some of her best manifesting and petty moments that inspired her new project 'Mani Pedi' — all while getting one of her iconic full sets with us! Your fave couple Khadeen and Devale Ellis will be radiating Black love as they bring Dear Black Love LIVE! Plus, Lala Milan, Cleotrapa, SK8.TINGZ, and more! Click here for the full lineup.
What Else To Expect
Because it’s Unbothered, you know it’s absolutely going to be a SHOW. We’re bringing your favorite franchises together with our fave voices to bring a new glow to Atlanta.
Dear Black Love, Go Off Sis, Wash Day, and more will all come alive in amazing ways. And because you know we’re doing it the ATL way, we’ll also be premiering fun, new activations and interactive elements along the way including: a multimedia content space in the Creator's Studio, a Glow and Roll skating rink to do your best Beyoncé Blow video impression, a Woosah Pavillion where you can take a deep breath and inhale soul-affirming discussions, a Fill Your Plate food court to live out your Juneteenth summer cookout goals, a dedicated My Coin marketplace to discover and support Black-owned businesses — and that’s just to start! Expect two full days worth of programming, together with live music, dope talent, and just pure vibes with the crew.
Get Your Tickets NOW!!
We’re outside outside this summer and you’re gonna be sick of us. Better yet, get ready to glow up with us! Buy your tickets today HERE. We’re giving our Unbothered family first dibs, so get them while you can!