Sephora's Beauty Insider Event Is Coming — & We Have All The Details

The warm weather already has us feeling excited for a wardrobe refresh — white maxi dresses and sandals on rotation — but if there's one thing that makes us really giddy for spring, it's shiny, new beauty products. And right now, Sephora is giving its most loyal shoppers another reason to get out there and spend what's left of their tax returns. On Friday, April 26, Sephora will unveil its massive Beauty Insider Event — and the deals are so good, it might just rival Taylor Swift's giant announcement that same day.
From April 26 to May 1st, Sephora will be offering its Rouge cardholders (those who spend over $1000 annually) an exclusive 20% off everything, both online and in store at Sephora, with the code 'HEYROUGE' at checkout. To be clear, that means any beauty product on Sephora's shelves — from Olaplex to Drunk Elephant and GOT-themed makeup — will be price-chopped a full 20% during the promotional period.
Not a Rouge member? Hold tight until May 2, when Sephora's All-Tiers event starts. On that day through May 6, Sephora VIB members (those who spend $350 annually) can take 15% off purchases, both in store and online, using the code 'HEYVIB.' And during that same five-day period, members of the Sephora Insider tier of membership (which is free to join) can plug in the coupon code 'HEYINSIDER' at checkout and get 10% off any purchase.
Like most sales, this one comes with come with a few notable fine-print exclusions. First of all, The Ordinary skin-care products and anything from the MAC Viva Glam collection are excluded from all the Insider offers. Also, shoppers are limited to the purchase of one single Dyson item, up to three Drunk Elephant products, three Tatcha picks, and five Morphe-brand finds per transaction. Lastly, all Insider promotions cannot be used in conjunction with another Sephora offer or reward.
Whichever tier you're in, be sure to make your purchases before May 6, when the event comes to a hard stop. And if you aren’t a Beauty Insider Member yet, you have three days to sign up and reap Sephora's biggest springtime savings.
This story has been updated.

More from Beauty

R29 Original Series