You’ve heard all about the hype surrounding The Ordinary, and we’re not just getting at the behind-the-scenes drama that dominated headlines this year: We’re talking about the lineup of products itself, a full range of minimalist dropper bottles with expensive-looking packaging that’s actually sold at too-good-to-be-true prices.
Let's not forget that, before the restraining orders and alt-right conspiracy theories, The Ordinary was garnering crazy waitlists 25,000 people deep, and effectively introduced the world to the possibility of research-based, active ingredient-driven products sold for less than $15 a pop. Blessedly, The Ordinary’s parent company, Deciem, recently re-installed long-time co-CEO Nicola Kilner, who's bringing stability back into the fold under her new leadership.
One of Kilner's latest moves? Relaunching The Ordinary's products at Sephora next month — and our skin (and wallets) couldn’t be happier. So, to reacquaint ourselves with the efficacious but trickily-named products that started it all, we’ve created this handy guide — with the input of cosmetic chemist and The Beauty Brains co-founder Randy Schueller and Miami-based dermatologist S. Manjula Jegasothy, MD — that breaks down what’s inside those cute little bottles and squatty tubes, ahead.
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