Alexa Chung has the Midas touch. Following collaborations with AG Jeans and Marks & Spencer, she launched her eponymous brand in 2017 to much fanfare and critical acclaim. Whenever her followers are able to snap up a slice of her 1960s-siren-meets-English-teddy-boy style, they do — fast — and suddenly we're all wearing vinyl trench coats with Mary Janes, or a Mick Jagger-esque pastel suit over a pussy bow blouse.
With news of her first collaboration with Superga, you can expect your shoe collection to grow in size, too. She began working with the brand in 2011 as an ambassador, and now, for spring 2018, she's designed an exclusive capsule collection and is starring in its campaign, which was shot in Los Angeles.
"My mother wore Supergas when I was growing up, so for me they’ve always been a classic shoe and something I have incorporated into my daily wardrobe for years now," Chung said in a statement. "It has been wonderful to return to this brand as a designer working on a collaboration for this season because in the past Superga were one of the first companies to let me art direct a campaign for them. It feels a lot like coming home.”