It sounds like a cliché — well, probably because it is — but as we hit the halfway mark of July, we're feeling ready to make some changes. For some, that might mean finally kicking those toxic relationships to the curb, or finding a new job that doesn't make you want to open your Headspace app more than twice a day. For us, it means revamping our vanities and makeup bags as if Marie Kondo herself were watching over us, as we ask ourselves if all 50 of our red lipsticks really do spark joy.
But here's the thing: We're not exactly Rockefellers, and we're guessing that, after all those early-summer vacation days, you might not be rolling in it right now either. So how can you make your daily regimen suitable for the heat of the season without stretching your budget beyond capacity? First, go to Target. (Second, go to Target again, because you definitely walked out without anything on your original list.) Then head home and relish in your haul of affordable new launches and everyday essentials.
Better still, in the past few months, Target has rolled out some brand new beauty products you've never seen before, including natural, more-earth-friendly innovations from brands you already love (like Captain Blankenship) and others you're about to fall in love with for the very first time.
The best spring and summer 2018 beauty launches to score at Target during its blowout summer flash sale, ahead.