This Is The Most Dramatic Ulta Beauty Sale Ever

Update: Sadly, the 21 Days of Beauty are officially over, but we've got a silver lining that beauty buffs can hang on to a little longer. Starting this week — and only for this week — Ulta is launching its Fall Haul sale, discounting your favorite brands across the entire site. Click here to check out every single one.
This post was originally published on August 30, 2017.
A few times a year, our favorite beauty stores have sales so big that we forget all our other financial responsibilities. Netflix subscription? Forget it. Spotify plan? Not this month. Whole Foods trip? Hell, we'll go to Trader Joe's instead. For a short amount of time, our money goes entirely to rebuilding the kind of beauty routine even Kylie Jenner would feel envious of.
But while most sales last a day — a long weekend, at most — there's one annual event that lasts all month long. Enter: Ulta Beauty's 21 Days of Beauty.
Yes, the biggest beauty sale of the year is back again right before Labor Day to deliver you prestige beauty for cheap. And, at the risk of sounding like a broken Chris Harrison record, this really might be the most dramatic sale of all time — with many of the items coming in at half-off. For once, you can expect to score Philosophy's top-rated day cream, Benefit's most efficient mascara, and Instagram's favorite lipstick for the lowest prices ever.
The massive sale starts September 3 and runs until September 23. That means 21 days of beauty deals online and in-store. Click ahead to check out every product you can score this month, and the price it will drop to on its particular day.
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Week 1

Sunday, September 3

It's true: The skinnier the pencil, the more realistic your faux brow hairs will look.

It Cosmetics Brow Power Super Skinny, $12 (reg. $24), available at Ulta Beauty.
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Annoyed with that wrinkle between your brows from squinting at your computer screen (while reading this story)? This potent formula targets fine lines with retinol and hyaluronic acid.

Murad Youth Renewal Serum, $44 (reg. $88), available at Ulta Beauty.
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We don't love this lipstick just because it's Kendall Jenner's go-to. We love it because the formula hangs onto lips for dear life and doesn't budge for hours — no matter how many coffees you have.

Estée Lauder Pure Color Love Lipstick, $11 (reg. $22), available online only at Ulta Beauty.
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Monday, September 4

Even self-proclaimed lip liner haters will want this pencil in every color. Its non-drying formula will most likely replace your go-to bullet — it's that comfortable on the lips.

Buxom Plumpline Lip Liner, $8.50 (reg. $17), available at Ulta Beauty.
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There's nothing like an OG beauty product to make us feel nostalgic. The second we sweep this velvet formula on our skin, we remember why we used it for so damn long.

Bare Minerals Mineral Veil, $11 (reg. $22), available at Ulta Beauty.
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This lightweight moisturizer works while you're not looking — buffing away dead skin and boosting radiance thanks to its blend of AHAs and lactic acid.

Philosophy Hope in a Jar, $19.50 (reg. $39), available online only at Ulta Beauty.
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Too tired to mess with shadow powders? Sweep this creamy stick across your lids for a fast happy hour look with little effort.

Mally Evercolor Shadow Stick Extra, $12.50 (reg. $25), available online only at Ulta Beauty.
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Tuesday, September 5

Ensure your foundation lasts through the subway heat with this redness-canceling formula. It's so good at its job, you won't even need concealer.

PUR Primers, $16.50 (reg. $33), available at Ulta Beauty.
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This powerful cleanser obliterates the pimples that seem to pop up every time you blink.

Mario Badescu Enzyme Cleansing Gel, $7 (reg. $14), available at Ulta Beauty.
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Perpetually dry lips could benefit from this treatment and tint rolled into one.

Butter London Sheer Wisdom Lip Oil, $11 (reg. $22), available online only at Ulta Beauty.
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Wednesday, September 6

Ready to test out gloss for the first time since, oh, 2004? This creamy lipstick comes with a shiny topcoat that steps up your everyday look.

Tarte Double Duty Beauty The Lip Sculptor Double Ended Lipstick & Gloss, $12 (reg. $24), available at Ulta Beauty.
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Beat the effects of jet lag with a nitro cold brew and these eye gels. Pro tip: Leave them in the fridge for a couple hours before placing them underneath your eyes — the cooling sensation will instantly de-puff bags.

Skyn Iceland Travel Size Hydro Cool Firming Eye Gels, $7.50 (reg. $15), available at Ulta Beauty
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Sensitive skin types who are irritated by anything that touches their face should give this introductory kit a try. From cleanser to moisturizer, nothing will piss off your skin.

First Aid Beauty Ready. Set. Hydrate! Kit, $22 (reg. $44), available online only at Ulta Beauty.
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Thursday, September 7

Can't go a day without a cat eye flick? This felt-tip marker makes it easy to get matching ones on the first try — without 100 Q-tips.

Too Faced Sketch Markers Liquid Eyeliner, $10 (reg. $20), available at Ulta Beauty.
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This curl-enhancing mascara makes you look wide awake — even if you stayed up all night rewatching GoT.

Cargo Mascaras, $10-$11 (reg. $20-$22), available online only at Ulta Beauty.
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Friday, September 8

This travel-friendly contour trio from Urban Decay is ideal for over-packers. (You can also use the shades as eyeshadows if you're really lacking carry-on space.)

Urban Decay Naked Flushed, $17 (reg. $34), available at Ulta Beauty.
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A favorite of Sophia Bush, Perricone MD bases the majority of its products on the magic of cold plasma. Its purpose? To repair damaged skin and target every skin woe imaginable: redness, dry patches, clogged pores, wrinkles, discoloration, a hangover...

Perricone MD Cold Plasma (excludes travel and kits), $55-$81 (reg. $110-$162), available at Ulta Beauty.
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Stock up before your next school picture day...

Ofra Highlighters, $14.50-$16 (reg. $29-$32), available online only at Ulta Beauty.
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Saturday, September 9

A lightweight formula paired with a brush that doesn't clump lashes is the dream — and an editor's soulmate.

Benefit Roller Lash Mascara, $12 (reg. $24), available at Ulta Beauty.
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Physical scrubs can feel harsh on the skin, but this refined formula is gentle enough for sensitive skin types. Bonus: It's safe enough to use every day. Within one week, your skin will look — and feel — softer than silk.

Philosophy The Microdelivery Exfoliating Facial Wash, $14 (reg. $28), available at Ulta Beauty.
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Finally, a setting powder for dark skin tones that's not pink or translucent white.

Cover FX Perfect Setting Powder, $17.50 (reg. $35), available online only at Ulta Beauty.
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Week 2

Sunday, September 10

Even if you need to watch about 100 YouTube tutorials before attempting a cat eye, this extra-long tip will make you feel like a pro.

Tarte Lights, Camera, Lashes Liquid Eyeliner, $10 (reg. $20), available at Ulta Beauty.
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Considering most single blushes from NARS will set you back $25 alone, this might just be the beauty deal of the century.

NARS NARSissist Cheek Studio Palette, $27.50 (reg. $55), available online only at Ulta Beauty.
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Monday, September 11

Afraid towelettes are making your acne worse? Opt for these wipes formulated with aloe to soothe and calm any sign of redness.

ProActiv Emergency Blemish Relief & Makeup Cleansing Wipes, $10 (reg. $20), available at Ulta Beauty.
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Smudge out this creamy liner to take your look from a meeting with your boss at 9 a.m. to happy hour drinks with a hopefully-not-terrible Tinder date.

Clinique Quickliner for Eyes Intense, $8.50 (reg. $17), available online only at Ulta Beauty.
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Tuesday, September 12

Everyone should have a red matte lipstick they swear by. This is ours.

Stila MATTE’ificent Lipstick, $11 (reg. $22), available at Ulta Beauty.
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Oily skin types will appreciate the gel texture of this cleanser; it doesn't leave a greasy residue on the skin, but doesn't strip it Death Valley- level dryness, either.

Peter Thomas Roth Anti-Aging Cleansing Gel, $19 (reg. $38), available at Ulta Beauty.
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Derma-planing at home isn't for amateurs, but if you're a black belt in the treatment, we suggest taking this for a spin. Your skin will feel noticeably soft in one use.

Dermaflash Facial Exfoliating Device, $94.50 (reg. $189), available online only at Ulta Beauty.
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Wednesday, September 13

Introducing the first mascara that might be NSFW.

Smashbox X-Rated Mascara, $10 (reg. $23), available at Ulta Beauty.
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This loose setting powder is not for the weak of heart (or the prone to sneezing). If you're an avid undereye baker, though, you'll love it.

Dermablend Loose Setting Powder, $13.50 (reg. $27), available at Ulta Beauty.
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Dig the cult concealer from the same line? Take it a step further with the serum that softens and hydrates just the same.

Origins Plantscription Anti-Aging Power Serum, $29.50 (reg. $59), available online only at Ulta Beauty.
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Thursday, September 14

Sallow skin doesn't stand a chance against this purple corrector that cancels out every inch of dullness.

Urban Decay Naked Skin Color Correcting Fluid, $14 (reg. $28), available at Ulta Beauty.
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Ever wanted to feel like Gwyneth Paltrow — even if for just a day? This ridiculously packed kit is the next best thing.

Juice Beauty Kits, $19.50-$25 (reg. $39-$50), available at Ulta Beauty.
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When your self tanner doesn't extend all the way down your neck... fake it with this believable bronzer.

Lorac Tantalizer Buildable Bronzing Powder, $16 (reg. $32), available online only at Ulta Beauty.
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Friday, September 15

Two-toned brow powders are better than you might imagine. Blend both shades together for a custom hue that matches your hairs perfectly.

Anastasia Beverly Hills Brow Powder Duos, $11.50 (reg. $23), available at Ulta Beauty.
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The formula is great, but the curved wand is even better. Not only does it grip every teeny tiny lash imaginable, but it lasts through sweat and This Is Us tears.

Eyeko Mascara, $9.50-$15 (reg. $19-$30), available online only at Ulta Beauty.
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Saturday, September 16

We thought we'd only use powder foundation in middle school, but this medium coverage formula from It Cosmetics might just change our minds.

It Cosmetics Celebration Foundation, $17.50 (reg. $35), available at Ulta Beauty.
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This brush might make a case for tossing your makeup sponge for good.

It Cosmetics Brushes for Ulta Airbrush Complexion Perfection Brush, $12 (reg. $24), available at Ulta Beauty.
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The Instagram-famous lipstick is finally at Ulta and well worth trying out. Our beauty director straight-up snorkeled in the bright red shade — and it didn't budge.

Dose of Colors Matte Liquid Lipstick, $9 (reg. $18), available online only at Ulta Beauty.
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Week 3

Sunday, September 17

The only thing worse than waking up with a hangover is waking up with it written all over your face. These color correctors cover lingering dark circles (our editors swear by them) and don't stick to dry patches.

Becca Under Eye Brightening Corrector, $15 (reg. $30), available at Ulta Beauty.
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This serum has vitamins and antioxidants to stimulate your skin's natural rejuvenation process — all you have to do is sit there while it works.

Philosophy Time in a Bottle 100% In-Control Resist Renew Repair Serum, $38 (reg. $76), available at Ulta Beauty.
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Beginners will rave over this thin brush that makes cat-eyes a lot less intimidating.

Urban Decay Razor Sharp Liquid Eyeliners, $11 (reg. $22), available online only at Ulta Beauty.
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Monday, September 18

The higher the lashes, the closer to heaven — or something like that.

Stila Huge Extreme Lash Mascara, $11.50 (reg. $23), available at Ulta Beauty.
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Flying home for the long weekend? Stock up on masks that will help you de-stress and keep your complexion from flaring up in the dry airplane cabin.

Shiseido Triple Task Masks, $19 (reg. $38), available at Ulta Beauty.
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If you're looking to revamp your entire skin-care regimen, starter kits are key. This one features the Wash and Glow Hydrating Cleansing Foam, Fully Charged Serum x Moisturizer, and Fake Awake Triple-Action Eye Gel.

Nia Not Into Aging Start Up Kit, $10 (reg. $20), available online only at Ulta Beauty.
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Understated lipsticks don't get nearly enough credit, and this classic from Lancôme is a stand out.

Lancôme Color Design Lipstick, $12.50 (reg. $23), available online only at Ulta Beauty.
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Tuesday, September 19

If you had to buy anything in bulk, it's definitely liquid liner. There's nothing like having to forego a wing because your favorite pen dried up halfway through your cat-eye.

Lorac Front of Line Eyeliners, $10 (reg. $20), available at Ulta Beauty.
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Starting your skin-care routine at the age of 35? Late bloomers are welcome. Start with a solid retinol serum slowly, working your way up to everyday use.

Algenist Retinol Firming & Lifting Serum, $51 (reg. $102), available at Ulta Beauty.
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Yes setting sprays actually do something — whether you have a full face of makeup on or not.

Japonesque Setting Spray, $14.50 (reg. $29), available online only at Ulta Beauty.
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Wednesday, September 20

It's 5 a.m. and you just got home from your friend's third 25th birthday. Instead of reaching for the towelettes that will still leave you with raccoon eyes, may we suggest this gentle eye makeup remover instead?

Clinque Take the Day Off Eye Makeup Remover, $9.50 (reg. $19), available at Ulta Beauty.
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Two of the most popular colors from MAC are on sale. Need we say more?

MAC Lipstick in Velvet Teddy and Russian Red, $8.75 (reg. $17.50), available at Ulta Beauty.
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If you thought you were over lip gloss, think again. This fuchsia shade is a perfect blend of your favorite '90s routine plus this year's hottest trend.

Woosh Spin-On Lipgloss, $8 (reg. $16), available online only at Ulta Beauty.
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Thursday, September 21

There's nothing like a baked highlighter to brighten even your dullest, 3 p.m. skin.

Laura Gellar Balance & Brighten, $16.50 (reg. $33), available at Ulta Beauty.
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A simple morning routine leaves more time for swiping through this week's Bumble dates while sitting on the toilet. Just us?

Clarins One-Step Gentle Exfoliating Cleanser, $7.50 (reg. $15), available at Ulta Beauty.
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If you aspire to live like Cindy Crawford, we suggest picking up this beginner set from her new skin-care line. We can't promise you'll wake up tomorrow looking like an original Super, but your skin will look rejuvenated overnight.

Meaningful Beauty Advanced Introductory System, $25 (reg. $50), available at Ulta Beauty.
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Friday, September 22

Thick, dramatic lashes are just $10 away.

Tarte Tarteist Lash Paint Mascara, $10 (reg. $23), available at Ulta Beauty.
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Just because you're on a vacation, doesn't mean you should neglect your skin of a deep clean. Bonus: This exfoliant won't explode in your suitcase and ruin all your maxi dresses.

Dermalogica Travel Size Daily Superfoliant, $9 (reg. $18), available at Ulta Beauty.
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No one loves a good body scrub quite like us, but out of 'em all, this is the MVP. Not only is it proven to buff way keratosis pilaris, but it uses both chemical and physical exfoliants to soften skin for good.

DermaDoctor KP Duty, $19-$35 (reg. $38-70), available online only at Ulta Beauty.
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Saturday, September 23

This is the essential travel brow product we never knew we needed. Not only does the ink pot come with brow pomade, but it also has an angled brush so you never have to worry about packing (or losing) one ever again.

Benefit Ka-Brow, $12 (reg. $24), available at Ulta Beauty.
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Busting acne scars can be discouraging, but this brightening serum works overnight to brighten dark spots in no time.

Mario Badescu Vitamin C Serum, $22.50 (reg. $45), available at Ulta Beauty.
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If you're looking for that glossy eye you saw backstage at fashion week, this iridescent glaze will get the job done in one swipe.

Butter London Glazen Eye Gloss, $12 (reg. $24), available at Ulta Beauty.
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