Update: Friday, March 24, 2017: This is not a drill. Apple's new red iPhone 7 ($749) and iPhone 7 Plus ($869) are officially for sale. You can order them online and get free shipping or head to one of the stores to trade in your current phone or upgrade to a new one.
The bold red aluminum finish will be available worldwide beginning this Friday, March 24, in two models, 128GB and 256GB. The prices are the same as similar models of the iPhone 7 and 7 Plus, and start at $749.
This past December marked the 10-year anniversary of (RED), the organization founded by Bono and Bobby Shriver with the goal of fighting AIDS. Apple stores have joined the efforts with prior (RED)-themed merch, including red cases, and by turning stores red every year on World AIDS Day, December 1.
However, the red iPhone 7 and 7 Plus are Apple’s biggest (PRODUCT)RED releases yet. The company has not announced how much of the proceeds will go towards (RED), but Apple is the largest corporate contributor to (RED)’s global fund. At the end of November, Apple announced that it had contributed more than $120 million to this fund. To date, that number is now more than $130 million.
If you have your eyes on the red iPhone you do not want to wait to buy one. Since it is a special edition it will only be for sale for a limited time, although Apple has not announced when sales will cease.
If you already invest in an iPhone 7 or 7 Plus and are dying to get in on the (RED) action, you can opt in to Apple's iPhone Trade-Up program and put the money towards the new iPhone. Questioning the cost? At least you can say it goes towards a good cause.