WATCH: R29’s Exclusive Look At The Scatter My Ashes At Bergdorf’s Trailer

Betty is back. But this time, Bergdorf Goodman's most famous and loved personal shopper is sharing the big screen with several of fashion's most respected — namely, Diane von Furstenberg, Karl Lagerfeld, Christian Louboutin, and Linda Fargo — in an eye-opening look at Fifth Avenue's most illustrious shopping destination. The cherry on top? R29 readers get the first peek here.
The upcoming feature film, Scatter My Ashes At Bergdorf's — a statement that's not at all macabre as it sounds — plays off the ultimate declaration of BG fandom from a classic New Yorker cartoon by Victoria Roberts, captioned "I want my ashes scattered over Bergdorf's." And as illustrated in the movie trailer, that kind of devotion is not just for anyone. With an enthralling glimpse at the history of the Goodmans, the Bergdorfs, the designers, and the jaw-dropping windows, Scatter My Ashes gives new appreciation of the legendary store and the magic that happens within its walls. Debuting May 3 in New York, and soon followed by other cities around the country, watch the entire trailer below, filled with familiar faces — maybe we're biased, but Betty is the scene stealer — and perhaps a not-so-familiar story worthy of celebration.

Photo: Courtesy of EOne Films US