24 Non-Traditional Wedding Outfits For The Fashion-Forward Bride

This article was originally published on March 30, 2016.

Cultural traditions have a funny way of becoming widely adopted, without actually being understood. The idea of wearing a white wedding gown, for example, has only been around for about 160 years, when Queen Victoria opted for a cream lace look for her 1840 wedding. Before that, brides wore dresses that spanned across the entire colour spectrum, mostly choosing from whatever was already hanging in their closet. And if you ask us, we prefer that approach a whole lot more.

So, if you're not into that whole "white gown" thing, who cares! So many of today's brides are looking beyond the pristine princess dress and are turning to indie labels, interesting cuts (and colours), and other non-traditional takes on what you wear when you say "I do." Ahead, we’ve rounded up 24 options, from a colourful embellished number to the ecru jumpsuit your heart has been searching for.

Fashion-forward women, look no further: The pieces here are the furthest thing from being classically "bridal" — in the best way possible, of course.

More from Shopping


R29 Original Series

Watch Now
A look at the subcultures around the world that colour what we wear — and why.
Watch Now
Explore the world's most vibrant cultural and culinary centres—in 60 seconds, of course.
Watch Now
The craziest trends, most unique treatments, and strangest subcultures in the beauty world.
Watch Now
Millennial survivor-woman Lucie Fink dives headfirst into social experiments, 5 days at a time.