Not limited to Instagram comment sections, this sentiment is popularised across the internet. "Take a girl swimming on a first date," reads a widely circulated meme with side-by-side photographs of a woman before and after applying makeup. "This is why I have trust issues," reads another. For as long as women have worn makeup, it has given men, and society at large, cause to mistrust them. From ancient Rome to Victorian Britain, cosmetics have been associated with things like virtue and sex work. As such, they’ve been contentiously tied up with questions of morality. In Renaissance Italy
, a woman's beauty was a reflection of her character, Victorian sex workers were referred to as 'painted women'
and Christianity has made many a link between cosmetics and sin. In the bible, the evil queen Jezebel had 'painted eyes' and as Dr Brooke Erin Duffy, associate professor at Cornell University, wrote for Vox
: "In 1657, Puritan clergyman Thomas Tuke condemned women’s use of cosmetics with the caution, 'A painted face is a false face.'"