Gwen Stefani doesn’t give a fuck if you like her new makeup brand GXVE (pronounced give) Beauty. She hopes you do, and she thinks you will, but ultimatel

The other day, I was tapping through Tinx’s Instagram Story and paused when she bold captioned a closeup of her lips. I thought she was going to divu

Brands have a knack of selling us things we don’t necessarily need. Heated eyelash curlers, silicone makeup blenders and skincare fridges are among t

Calling all My Chemical Romance fans and emos past and present! The rock band has teamed up with cult US beauty brand, HipDot, to launch a three-piece eye

Euphoria makeup artist Donni Davy doesn’t wear a lot of makeup. It’s ironic because she’s a master of face paint, creating artful looks,

Welcome to Beauty In A Tik, where each week we put TikTok’s viral beauty hacks and innovative trends to the test. TikTok is the home of ridiculous be

Kosas is one of those cool, if-you-know-you-know kind of makeup brands. The vibe is less bare face, more tinted skin care. Given the aesthetic trend of usi