Guilt-Free, Good-Looking Jeans: 12 Sustainable Denim Brands

Photo courtesy of Reformation.
Our relationship with jeans has taken quite the turn over the last few years. Once everyday staples, they swiftly ended up gathering dust at the back of our wardrobes; waistbands, the last thing we wanted to squeeze into during lockdown. Now though, as the world tentatively opens up, the idea of pulling on some well-fitting trousers feels like a welcome return to normality (especially if they're extra comfy).
With so many statistics proving that denim can be one of the most environmentally damaging parts of our wardrobe, it's important to make sure that the jeans we're jumping into are as planet-friendly as possible. How do we do that, you ask? By buying from brands that put sustainability at the core of their production processes, including avoiding the use of hazardous chemicals and putting a stop to wastewater practices.
That might sound like a big ask in the world of fast, disposable fashion but there are plenty of companies implementing the necessary technology and initiatives to create green denim. From indie labels like E.L.V Denim to industry titans like Levi's, there's a pair of Earth-friendly jeans to suit every shopper and every price point.
To discover the 12 best denim brands creating fashion-forward, eco-conscious jeans, click through the slideshow ahead...
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