As the 'fox eye' makeup trend peaked in popularity, many pointed out that it relies on taking facial features from East Asians; features which have often been mocked. It's wrong – not to mention racist – to glorify these features on white faces alone.
The Western world repackaging Asian beauty items truly treads a fine line between appreciation and appropriation.
On TikTok, there are countless videos by beauty experts and enthusiasts which show Asian women how to reduce their dark underarms or 'strawberry legs' (pigmented hair follicles) using trending ingredients like acids and retinol.
Beauty brands champion 'bushy brows' as the look to aim for. Yet when trends like this come into fashion, they are only ever celebrated on white women.