Just as Riverdale's Archie, Jughead, Betty and Veronica are based on characters from Archie Comics, Sabrina — the teenage witch embodied by Melissa Joan Hart in the '90s sitcom — is also plucked from the pages.
Back in September, Buzzfeed reported that a darker take on the iconic witch was in the works at The CW, with Riverdale showrunner Roberto Aguirre-Sacasa leading the project. In early October, Aguirre-Sacasa posted a photo to Twitter that implied he was casting for the roles of Sabrina and her human boyfriend Harvey.
So how does Gomez come into the mix? So far, there has been no report that the 13 Reasons Why producer and "Bad Liar" singer has scored the role on The CW spin-off, but that hasn't stopped Twitter from buzzing about the rumour.
"Selena Gomez is rumored to play the role of Sabrina the Teenage Witch in the upcoming CW Network television show, 'Chilling Adventures Of Sabrina' – a companion series to 'Riverdale,'" wrote Twitter account @MusicNewsRumors.
So far, there seems to be no real evidence for this tweet, but that hasn't stopped fans from getting super excited about even the thought of this potential casting bombshell.
"From wizard to witch. I love you Alex Russo 2.0," wrote one fan, referring to Gomez's Wizards of Waverly Place character.
"If selena is sabrina the teenage witch, i will flip my lid because she would be a good sabrina," another fan tweeted.
"sabrina the teenage witch is literally one of my favorite shows from childhood," another tweeted. "and okay if selena plays her role I'll be shook."
A big reason why some fans believe Gomez is going out for the role? The singer's recent hair change, which she debuted at the American Music Awards on 19th November.
"Selena's blonde hair is for her role in Sabrina the teenage [witch]," suggested one fan on Twitter.
No idea where this rumour came from (wishful thinking, perhaps?) but there is something very full-circle about her taking on a more mature, but still magical TV role.
Unfortunately for people who can't not see Gomez as their Sabrina, the pop star has been more than a little busy as of late. Not only is she busy at work producing the second season of 13 Reasons Why, she's also getting back to promoting her new music, as she did with her performance of new song "Wolves" at the AMAs.
I think we can file this casting rumour into the "not going to happen" category — but if the newly blonde singer needs a Halloween costume next October, she should definitely take inspiration from Ms. Spellman.