The Real Reason Everyone Loves This $7 Maybelline Lipstick

We are living in divisive times. Bring up Olivia Jade's chances of redemption, the Big Little Lies finale, or who should really run in 2020 at any dinner party and be ready for differing opinions to fly.

But even in an era of near-constant debate, we found one thing that absolutely everyone agrees on: Maybelline SuperStay Matte Ink Liquid Lipstick. While plenty of other brands brag about their lipsticks lasting 12 hours, we can confirm that this lipstick honestly just... doesn't come off. We've eaten fried-chicken dinners, guzzled all the drinks, showered, and literally slept with it on (don't @ us) and it hasn't budged. It's so powerfully glued onto your lips that Maybelline had to create a special SuperStay remover.


And it's not just beauty editors who are obsessed. Porn stars gush about it. Brides swear by it. Teachers say it's their lifesaver. New moms preach about it. It is a product that is beloved by so many different types of people that we decided the best way to spread the word of its greatness is to let fans speak for themselves. Check out their reviews and favorite shades, ahead.

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Photo: Desi Oakley.
Desi Oakley, Broadway actress who stars as Roxie Hart in Chicago

"Broadway is no joke. I am sweating, singing, drinking water and tea, and even kissing onstage. Before this lip stain, my lipstick was all over microphones, props, costumes, and other actors. Because this lippie is solid, my performance can be, too."
Maybelline SuperStay Matte Ink — Dancer$9.49 $6.64 Buy
Courtesy of Aimee Simeon
Aimee Simeon, beauty writer

"I kindly ask that when I die, my lips are painted in this lipstick. That way, my makeup can stay fly for eternity, because this Maybelline formula practically lasts that long. It may sound too good to be true, but if you need a lipstick that’ll last through hours of talking, a quarter-pound burger (and fries), or an extremely long make-out sesh, this won’t wear off."
Maybelline SuperStay Matte Ink - Artist$7.94 Buy
Courtesy of April Flores
April Flores, adult film actress

"I was recently introduced to this lipstick by the makeup artist I hired for my wedding. She called it the 'blowjob-proof lipstick,' and swore by its lasting power. She works on many shoots and assured me that my signature red would stay in place on my big day.

"She was not kidding! My lip color stayed vibrant and smudge-free throughout the busy, emotional summer day. The best part was that it didn’t have the chemically taste and smell that most other long-wearing lip colors have. I have since recommended this product to all my friends."
Maybelline Super Stay Matte Ink - Pioneer$6.69 Buy
Courtesy of Hanan Tehaili
Hanan Tehaili, influencer

"I am a new mama and it's definitely hard finding the time to reapply lipstick. With this, I don't even have to think about it. It also doesn't get in the way of giving smooches to my baby all day, so I don't have to worry about it ending up on his face!"
Maybelline SuperStay Matte Ink - Fighter$6.69 Buy
Courtesy of Annie Hildebrandt
Annie Hildebrandt, marketing coordinator for a nonprofit

"I’m not much of a makeup wearer and am super intimidated by cosmetics counters and even Sephora. So when it came to picking a lipstick for my wedding day, I was hoping to avoid going into the fray. I’m so glad someone recommended Maybelline’s long-wear lipstick. I loved the shade and formula and only reapplied it once on my wedding day. It’s kiss-proof, cake-proof, and even K.C. BBQ-proof. Since the wedding, I still find myself reaching for it for any dressy occasion or date night."
Maybelline Super Stay Matte Ink - Pioneer$6.69 Buy
Courtesy of Allehia Radford
Allehia Radford, makeup artist

"I first found out about this lipstick through Influenster; they sent me two nude shades and I absolutely loved them. Most matte nudes aren’t that great on women of color, but the shades Lover and Dreamer were perfect. My all-time favorite shade is Pioneer — I’m a sucker for a good red lip. I wore it out to dinner one night and it stayed in place the entire time while having tacos, drinks, and queso. That was enough proof for me that it was long-wearing."
Maybelline SuperStay Matte Ink Liquid Lipstick - Pioneer$7.94 Buy
Courtesy of Tressa Watts
Tressa Watts, pharmacy technician

"I hate having to reapply lipstick or worry about it being smudged on my face. [With this lipstick], I apply it in the morning before work, eat, go to the gym, and it still stays. I’ve even fallen asleep with it on and it’s right there when I wake up."
Maybelline SuperStay Matte Ink - Pioneer$6.69 Buy
Courtesy of Jehloni Willis
Jehloni Willis, makeup artist

"I was in Target looking around and I basically grabbed the colors I thought would make me step out of my comfort zone. I love this product. It stays no matter what and doesn’t dry down too quick, so it's comfortable, too."
Maybelline Super Stay Matte Ink - Ruler$6.69 Buy
Courtesy of Debbie Gale Mitchell
Debbie Gale Mitchell, chemistry professor

"I love makeup that I can apply in the morning and then not think about for my day of teaching, research, and meetings. I wore this lipstick to a holiday party, which included lots of eating and drinking, and it did not budge from first application to the end of the night!"
Maybelline SuperStay Matte Ink - Creator$10.28 Buy
Courtesy of Sofia Rose
Sofia Rose, adult film actress

"I’ve used it many times on set, it stays for days, and doesn’t make a mess in the scene."
Maybelline SuperStay Matte Ink Liquid Lipstick -Seductress$7.94 Buy
Courtesy of Rory Power
Rory Power, young adult author

"I was hesitant to buy one at first because I heard they never come off your lips, but I took a risk and bought one... and then another... and then another. When I was heading to my first all-day book festival, I picked the Maybelline because I knew I wouldn't have to worry about it getting on my teeth or flaking off during the day. During those fourteen hours, I only touched up once."
Maybelline SuperStay Matte Ink - Voyager$7.99 $6.69 Buy
Courtesy of Lex
Lex, student

"I wore Amazonian, a great nude, throughout the day, came home around 7 p.m., went to go workout, finished my workout, and saw my lipstick was still in place. That was the ultimate wear test for me; it took some real work to get it off."
Maybelline SuperStay Matte Ink Liquid Lipstick - Amazonian $9.99 $6.69 Buy
Courtesy of Jessica James
Jessica James, college financial aid specialist

"I was looking for a new lip color after I ran out of my usual tube, and realized I needed to try something less expensive and longer-lasting. On Halloween last year, I was Sandy from Grease and even running all over campus and snacking all day, my red lip stayed flawless. I have to use an oil-based makeup remover nightly to take it off."
Maybelline SuperStay Matte Ink - Ruler$6.69 Buy
Courtesy of Amanda Dykes
Amanda Dykes, middle school computer science teacher

"I love that I can get up in the morning, put on lipstick, teach 200 kids, coach my robotics team, take one kid to his activities, and then show up to my daughter's game still having on full lipstick."
Maybelline SuperStay Matte Ink - Voyager$6.69 Buy
Courtesy of Katleho Mallela
Katleho Mallela, project manager and blogger

"I started seeing some of my favorite influencers rocking the SuperStay Lipstick colors, so I rushed to Dis-Chem [a popular pharmacy chain in South Africa] to buy myself a few. The colors I got were Pioneer, Dreamer, and Escapist, and I absolutely loved them. Every time I drink my tea first thing in the morning at work, I know I don't have to worry about the SuperStay Ink transferring onto my cup, clothes, or even teeth."
Maybelline Super Stay Matte Ink - Pioneer$6.69 Buy
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