This Under-$15 Skin-Care Brand Is Giving Back To The U.S. Military In A Big Way

In 2019, the standards for social consciousness in beauty are higher than ever. As consumers get smarter, brands are expected to offer everything from cruelty-free and vegan formulas to all-encompassing shade ranges and eco-friendly packaging. For Bravo Sierra, a new skin and body brand that launched this week, going above and beyond means catering to a community the beauty industry rarely touches: the U.S. military.

Named for a coded military idiom used to call bullshit (literally, "Bravo" and "Sierra" are the phonetic alphabet words that represent "B" and "S"), Bravo Sierra is the first brand to incubate products targeted to the needs of active-duty military members. At least 1,000 Special Operations Forces members stress-tested each of the eight products to work in both military field conditions and on base camps.


"We want to build products from scratch with [service members'] needs in mind that are going to be identified by them," co-founder Justin Guilbert tells Refinery29. "Our expertise comes in so we can develop the product, the formulas, the critically relevant innovations, and make it accessible."

Guilbert's background makes him a natural fit for this endeavor: His mother worked for the United Service Organizations (USO) and his grandfather founded EURPAC, a major distribution partner of the Department of Defense’s retail operations. He partnered with Benjamin Bernet, who's previously worked with major beauty brands like L'Oréal, Kiehl's, and Glossier, to create a line of skin and body essentials that service the military community, but also offer real results the average civilian consumer is looking for. "If it performs at the standard that [the military] expects and wants, then the civilian consumer should have some satisfaction, too," says Guilbert.

What's more, Bravo Sierra has developed a partnership with the U.S. Army, Air Force, Navy, and Marine Corps, so that the products service members helped create will now be sold in base camp exchanges. (Exchanges are retailer megastores that offer brands and products in one convenient place for military service members.) Civilians can purchase the products directly from the brand site, and 5% of all top-line sales go directly to Morale, Welfare and Recreation (MWR) programs that offer service benefits to U.S. military members, veterans, and their families (think: access to entertainment and WiFi on bases).

Here's the thing: These products don't just do good — they also work and, at $5 to $14, cost less than a Sweetgreen salad. Aside from the innovative first-to-market technologies, the products are vegan, cruelty-free, and formulated without questionable ingredients like parabens, phthalates, SLS/SLES, and phenoxyethanol. As an added bonus, all packaging components have a Cradle-to-Cradle silver certification, a new product standard that audits companies on several manufacturing categories, including renewable energy and carbon management.

Ready to check it out? Ahead, Bravo Sierra's newest launches.


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Body wipes are everywhere, but you probably haven't tried any this substantial — which, yes, means they actually clean your entire body. Individually wrapped for your traveling convenience, these wipes make "showering" on the go easy.
Bravo Sierra Antibacterial Body Wipes$10.50 Buy
An aluminum-free deodorant that works just as well as the next-best natural formula without crumbling the moment you swipe it on your armpit. It lasts all day, doesn't leave behind a gross residue, and is made without baking soda (a popular hero ingredient for a lot of natural deodorants) to avoid potential irritation.
Bravo Sierra Deodorant$9.50 Buy
Formulated with murumuru butter, this fragrance- and flavor-free lip balm packs on moisture that lasts hours and doesn't feel greasy when worn underneath lipstick. Bonus: It's EWG-verified, so you don't have to feel so bad about how many pounds of lip balm you accidentally consume every year.
Bravo Sierra Lip Balm$5.00 Buy
If you hate sunscreen, you'll love this formula. It's not greasy, sticky, chalky, or packed with unnecessary fragrances, so you never have to worry about sunscreen-related breakouts.
Bravo Sierra Face Sunscreen SPF 30$13.50 Buy
A moisturizer that won't leave you high and dry — literally, considering it's perfectly sized for a TSA-approved carryon. This lightweight lotion offers fast hydration, but also uses aloe vera to soothe irritation and inflammation.
Bravo Sierra Face Moisturizer$11.50 Buy
On the days you want your hair to look styled, but without an hour-long routine, there's this matte styling paste that does all the work for you.
Bravo Sierra Hair Grooming Paste$10.50 Buy
Shaving cream may not be a necessity, but it certainly makes body-hair maintenance that much more luxurious. This creamy, aloe vera-infused foam soothes skin even if you're a negligent shaver prone to nicks, and is made with the first non-flammable, hydrocarbon-free propellant to help protect the ozone layer, too.
Bravo Sierra Shaving Foam$8.50 Buy
For anyone — active military member or not — who doesn't have time to fuss with three or more products in the shower, this multipurpose formula is key. Inside you'll find a gentle shampoo, body wash, and shave gel hybrid that pairs ginseng and blue algae with antioxidants to hydrate and nourish the scalp and body.
Bravo Sierra Hair/Body Wash & Shave$9.50 Buy
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