Beauty

This Is What Victoria Beckham’s New Mascara Looks Like On 3 R29 Staffers

Since launching in 2019, Victoria Beckham Beauty has become the luxury brand everyone wants a piece of. It all started with an Instagram-worthy eyeshadow collection, followed by '90s-inspired lipstick and lip gloss and, more recently, expert-approved skincare. But one core product was missing from the range. Until now, that is.

Enter: Future Lash Mascara.

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Available exclusively at VictoriaBeckhamBeauty.com, Future Lash, £26, is a jet black mascara packed with lash-loving ingredients and it's already causing a storm. Think moisturising shea butter and vitamin E to counteract stiff, brittle lashes, and more under-the-radar components like pistacia lentiscus gum to add volume and lift without the need for a lash curler. But it's the brush that makes Future Lash really stand out. Victoria eschewed plastic teeth for super fine bristles, which cling to each individual hair to define and lengthen. The shape is unique, too, and is slightly curved for easy, swift and mess-free application. Even better, "instant release technology" means you can remove the mascara with just warm water; it slips off without the need for any scrubbing or makeup remover and cotton pads.

In a press release, Victoria gave us a little more insight into the product, which has been in the works for years. She said: "I was tired of my mascara being unable to keep up — always smudging, flaking, or harming lashes. The perfect mascara is something I've had in my head since day one, and to create my own, I wanted to reimagine what I needed from the ground up. We nailed it with Future Lash." According to the brand, the formula is "clean", which typically means it doesn't include any ingredients suspected to cause harm to skin or hair. It's also vegan and cruelty-free and includes "plant-based polymers for ultra-black, fluttery lashes." Victoria added: "It's unlike anything I've tried. It's an instant essential, it's that good."

But what do R29 staffers think? We're lucky enough to try hundreds of beauty products, with mascara being one of our must-haves. Does Future Lash live up to the hype? Click ahead for our honest thoughts...

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Jacqueline Kilikita, Beauty Editor

"Like all Victoria Beckham Beauty products, the packaging is incredibly luxe; no flimsy tube here. It's the brush which took me by surprise. It’s very thin and slightly curved, not like anything I've used before. The bristles are fine and short, and almost look like teeth, arranged to capture each and every lash including the teeny tiny ones in the corner. My verdict? If you want instant drama, and lots of it, this isn't the product for you. But if you like a subtle, super pretty lash look, this will become your new go-to. Actually, it reminds me a little of Glossier Lash Slick.

It did take me multiple coats to achieve the lift and definition I always want, but it applied seamlessly. The formula wasn't at all wet or messy like most new mascaras. It didn't clump, smudge or flake and it was easily removable with warm water. It literally slipped off. It's especially great for emphasising short bottom lashes because the brush is precise.

I do question the 'clean' claim, though, as it's increasingly difficult to define what this means in the beauty industry today. The formula is without essential oils, fragrance and parabens. Contrary to popular belief, they aren't exactly 'bad' for skin or lashes, but it all comes down to personal preference. For £26, Future Lash is more than double the price of my trusty L'Oréal Paradise Volumising Mascara, £11.99, but I do adore the odd luxury product."
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Jessica Morgan, Staff Writer

"I've not tried any Victoria Beckham Beauty products so I was excited to get my hands on the new mascara. When I opened the packaging, I was pleasantly surprised by how heavy and luxurious the tube feels. Like Jackie, the brush is what spun me. It's super thin and curved, which I thought wouldn't elevate my lashes the way I usually like them to be; and I was right. The brush picked up enough product to lengthen my lashes subtly but it didn't give me the wow factor I usually go for.

With that said, I'd probably use this as a daily mascara. The small bristles were fantastic for lengthening my lower lashes without any smudging, which was impressive considering how messy my other mascaras are. I really liked how easy it was to apply and even though it took a few applications to get the length I wanted, I'm pleased with the results. While the £26 price sits between my Chanel and Charlotte Tilbury favourites, I'm impressed with its luxe feel, packaging and formula. I love it and can't wait to try the rest of the collection."
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Alicia Lansom, Editorial Assistant

"As a strong advocate of high street mascara, the first thing I noticed about this product was the weight. The packaging makes it feel like a mini dumbbell and the design makes it look as fancy as it feels. Unlike the powerful packaging, the wand itself is much more modest. Thin, curved and delicate, it looked like a sleek hybrid of Maybelline Falsies mixed with Define-A Lash. Once I tried it on, it was clear that this mascara is designed to be wearable. With one application, my lashes were light, fluffy and perfectly separated. Grabbing each individual lash with its tiny grooves, the wand works its magic with little to no effort and creates a noticeable but subtle lift.

That said, as I continued to apply more layers of mascara, I soon realised that I was better off with one coat and that I would struggle to create a dramatic lash with the wand. Given that luxe mascaras are usually associated with big, buildable volume, it was surprising to learn that this formula is much more suited to everyday wear. While this might sound like a downside for some, for me, it made the £26 price point much more appealing. I'll get a lot of wear out of it. Overall, I would say that this mascara’s best feature is definitely the way it makes your bottom lashes look. After only one sweep mine were perfectly separated without a clump in sight, something I struggle with when using cheaper mascaras. If you are searching for a formula that you will reach for time and time again, this is the product for you, plus it looks proper 'Posh' in your makeup bag (sorry, not sorry)."
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