If you are obsessed with Coachella fashion, then you've probably heard of designer Jeremy Scott. Friend to the stars and 12-time Coachella attendee, the creative director of Moschino is known for his over-the-top aesthetic and just-as-extra celebrity clientele.
In an announcement made by model Gigi Hadid at Moschino’s annual Coachella party (see what we mean), it wasn't his casual #nipslip that made headlines — the areola has its own Instagram, by the way — but the news that Scott was revealed as H&M’s latest collaborator, with a capsule collection dropping on November 8. A more formal statement was reported Sunday in Vogue.
For those familiar with Scott's work for Moschino and his namesake label, diehard fans probably saw this one coming: Scott has admitted to designing an entire collection using fashion inspiration drawn from the music festival. In fact, he considers Coachella “the most glam hands-down.” Part of Scott’s motivation to work with H&M was his desire to reach younger fans that can't afford high end fashion.
Of his reason for joining forces with the mega retailer, Scott told Vogue, “This collaboration makes me feel like I’m able to give something again. Lots of young people love my clothes...and we make phone cases and little things like that, but in order to have a ‘lewk,’ I love that this is now something that will be affordable."
The designer made a name for himself while working with icons including Björk, Beyoncé, Madonna, Kanye West, Lady Gaga, and more, with his collections often inspired by American history and pop culture. Moschino’s fall/winter 2018 presentation, for example, was Scott's tongue-in-cheek take on an anti-Trump sentiment, where he questioned whether the late Jackie O'Nassis was an alien or an android.
In addition to Moschino, Scott has also designed for Adidas and Ugg and he's the latest in the growing list of notable designers H&M has enlisted to design their hit, one-off collections, including Alexander Wang, Maison Martin Margiela, Jimmy Choo, and Versace.
Moschino x H&M will include womenswear and menswear, with casual to dressier "lewks" ranging from $25 to $300. The collection stands to be a merge of the affordable fashion H&M shoppers have grown to expect along with the trendy fashion Moschino is loved for.