When one is tired of Ikea, one is tired of life. Though we're pretty sure the original quote wasn't actually about Ikea, the idea certainly holds true. The Swedish home conglomerate has long been an essential step in furnishing college dorms, first apartments, the like, and the frustration that comes with assembling its furniture has become one of the world's universal truths. Still, our love it (and its meatballs) is unwavering.
Lately, Ikea hasn't just been producing buyable collection after buyable collection — it's been inspiring fashion items left and right. Last year, Balenciaga released a $2,145 version of Ikea's 99 cent Frakta tote, and it sent the internet into a frenzy. Now, Ikea is taking the industry's fascination with its bright blue bag into its own hands, by bringing in one of the fashion world's favorite designers.
Virgil Abloh, the founder and designer of Off-White and newly-minted artistic director of Louis Vuitton, is here to translate his style philosophy into a collaboration with Ikea. With creative direction credits that include his own line, as well as serving as the art director for the 2012 Jay Z and Kanye West album Watch The Throne (Abloh and West are longtime friends and collaborators), it's safe to say he'll be creating pieces with the Yeezy stamp of approval.
In a statement, Abloh explained his primary focus while designing the line. "We're looking at that first phase of adult life, when you start making purchases for your space," he said. "Largely people grow up in their parents' environment. They've never had to consider furniture. Then when they're off on their own and have their own aesthetic, what are their first purchases? I'm interested in thinking about how those purchases are informed."