Channing Tatum Danced His Way Through The L.A. Pride Festival

Sometimes, shameless movie plugs are just cheap marketing ploys. Other times, they're the best thing ever. Channing Tatum and his Magic Mike XXL co-stars dancing on a float at L.A. Pride yesterday happens to fall into the latter category. Making a surprise appearance at the annual LGBT festival in West Hollywood, Tatum danced his way down Santa Monica Boulevard on a Magic Mike XXL-bedecked float to promote the flick. He was joined by co-stars Matt Bomer and Adam Rodriguez, plus a handful of shirtless dudes. Their jam of choice? Ginuwine's "Pony," which is featured in the movie's trailer. Showing his support for the festival, Tatum donned a rainbow bandana and wristband. Sadly — much to the crowd's dismay, we're sure — the actors remained fully clothed. But hey, all the more reason to grab the girls for a screening of the movie, which comes out July 1. In the meantime, feast your eyes on the video below that E! Online so graciously found for your viewing pleasure.