We’re Losing Our Cool For New Venice-Based Line, The Furies

While you may not be familiar with the name Rikke Korff, you are certainly acquainted with her work: the Danish-born designer was responsible for reinvigorating Levi's through the late '90s and early '00s and turning the classic denim brand into a premium denim line. And while she could have rested on her laurels after basically revolutionizing an American style icon, she's instead kept up her momentum by launching her own collection called The Furies. And trust us: It's a completely dope collection that's filled with pieces you'll want to live in for fall. This Venice-based collection is filled with effortless silhouettes that hang on the body beautifully and graphic T-shirts that are as eye-catching as they are comfy. It's the perfect line for a So-Cal lass who craves something that will fit seamlessly with her tried-and-true closet favorites and make getting dressed a snap. So, next time you don't know what to wear, don't get mad, get everything from The Furies rad fall collection.

The Furies, available at American Rag Cie, 150 South La Brea Avenue (at West 1st Street); 323-935-3154.