Terry Richardson Sexes Up Gyms With New Equinox Ads

Already feeling that post-holiday bloat? Equinox's 51 gyms are planning on it. For their new campaign, the edgy fitness center has tapped Terry Richardson for a series of steamy ads that hit magazines, phone booths, bus stops, and billboards in January (don't worry, they don't involve the Jersey Shore boys). Richardson's M.O. has consistently been centered on provocative nudity and porn-on-the-go, so it seems natural that the shutterbug teamed up with another sweat-inducing institution. We're not exactly sure how the campaign relates to working out, but we guarantee the Chelsea boys will be adding an extra set of crunches to their circuit. And if a membership gets us legs like those, consider us signed up. (WWD)

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