Abracadabra! Watch Your Holiday Wish List Come To Life

Leave it to Smythson to deliver a magical holiday video that makes us want to completely scratch our Christmas wish list and start anew — and add only the latest offerings from the U.K. brand, of course. Cranberry-leather totes, a rainbow of diaries, and slim midnight-blue wallets all come to life in the short film, which celebrates 125 years of British luxury.
Director Virgilio Villoresi set the scene for a theatrical show in which a gloved magician materializes iconic pieces from the Smythson collection. With sounds of an audience oohing and ahhing, the video culminates with impeccable gift-wrapping — silk bow included. Let's hope this video is all the hocus-pocus you'll need to get a little Smythson under the tree. So, catch the clip below, before it disappears.

More from Shopping

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.