The Hidden Section At Sephora You Never Knew Existed

There are very few beauty items in this world that can't be found at Sephora. If it has made an appearance in one of the 2.3 million YouTube beauty tutorials online or in the makeup bag of a random stranger on the subway, then nine times out of 10, Sephora's got it. (Okay, so maybe that's a bit hyperbolic, but there's no denying the store is stocked.) But just like the one other destination claiming to make all your dreams come true, it's all too easy to get lost in the shuffle.
So easy, in fact, that you were probably too preoccupied with tallying up your VIB Rouge points for the latest fall offerings to realize that Sephora is also home to one of the most expansive natural beauty sections in the game. As of June 1, the retailer took the commitment to transparency to new heights with its Clean Beauty initiative. In a press release, Artemis Patrick, Chief Merchandising Officer for Sephora, wrote of the deeper venture into clean beauty, "We’ve sought to help demystify the category and bring clarity to those clients who desire more transparency in beauty, particularly in the ingredients they might like to avoid."
Sephora's research suggests an overwhelming amount of people (60% of women, specifically) read beauty product labels before making a purchase. Sound like something you do? To save you time on sifting through ingredients (it can be kind of a headache, we know), Sephora integrated their "Clean at Sephora" stamp of approval that qualifies a number of products from your favorite brands, like RMS, Tata Harper, and Caudalie, with better-for-you formulations to make your shopping experience faster and easier. Just think of all the time you’ll save not having to skim the ingredients list for parabens in your lipstick. What a relief, right?
Ahead, our favorite natural options hiding at Sephora now.
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If you were a fan of the Instagram-favorite Jet Lag Mask, you'll be sure to love its sister mask. This exfoliating treatment doesn't just get rid of dead skin cells for brighter skin. It also smells like pumpkin, so you can really get into the fall mood.
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This isn't your regular sunscreen. With moisturizing ingredients like argan oil, an air-whipped texture that doesn't leave a white cast, and a matte skin finish, you'' never forget to put on sunscreen again.
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Looking for an eco-friendly, vegan, and certified organic brand that delivers good-for-you ingredients without sacrificing any of the glamour? Let the dreamy swirls of this pink, Champagne, and berry highlighter serve as your proof.
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The fact that Greek yogurt is packed with protein, calcium, potassium, and vitamins easily makes it a breakfast superfood, but those benefits extend to skin care, too — and this creamy cleanser will make you feel just as good.
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The only thing you'll love more than the warming sensation you get after massaging this golden, jam-like mask onto skin? The immediately brighter, more hydrated effect you'll have for hours after you rinse.
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Consider this your all-natural alternative to NARS' cult-classic workhorse, The Multiple — and it's just as easy to blend allover with your fingers.
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Like all good things in life, the magic of this eye cream starts with wine — or, rather, the antioxidants housed inside it — and is just as decadent to apply as it is to drink.
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Even though RMS Beauty counts actress Emma Watson as a fan, its line of illustrious cream eye shadows is more than enough to earn our affections.
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On the sheerer side of most tinted moisturizers, this hydrator leaves behind a subtle veil of color so skin looks refreshed and glowing (and the added sun protection doesn't hurt, either).
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These pre-moistened shower sheets are the facial cleansing wipes for your entire body, loaded with natural antibacterial and deodorizing agents.
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Honey, exfoliating AHAs, superfruit extracts, and a blend of healing essential oils will leave your skin soft, refined, and hydrated after just 20 minutes.
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What's better than the creamy texture of these balms that soothe dry, chapped lips like a swig of water? The ultra-chic pod packaging you can bring with you everywhere you go.
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If you can't get through a Monday morning without a $12 green juice, then you'll love this new shampoo from Briogeo. Inspired by the matcha hype and everlasting juice craze, this nutrient-packed formula is gentle enough to use daily, but deeply cleansing for those of us who used way too much dry shampoo this weekend.
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We already know that turmeric is one beauty ingredient we can't live without. The only thing that can make it better is if it's wrapped up in a rose-gold tube and formulated with natural enzymes for an at-home exfoliating facial that leaves us with baby-soft skin in as little as five minutes. Even better, it's supermodel-approved.
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If you'd like to avoid sun damage, you'll keep your sunscreen close and your bucket hat even closer. But just because you want to avoid wrinkles and freckles that'd make even your derm nervous doesn't mean you have to live without a sun-kissed glow. Thankfully, this does both: protects your skin's barrier with tons of antioxidants and offers up a faux, albeit very subtle, tan.
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appearance by Mi-Anne Chan.
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