Officially Not Just A Reality Star: Olivia Palermo For Rochas’ New Perfume

We tend to roll our eyes when a reality star attempts a cross-over career in fashion (or acting/music/diet-pill endorsement, for that matter), but not so much in this case. Already a familiar face among most everyone we've been rubbing elbows with this past Fashion Week, Olivia Palermo adds another notch on her career belt as the newest face of Rochas perfume, a nice feather in her cap after stints as the face of Hogan, Mango, and Carrera y Carrera.
The storied French fragrance and fashion house will feature the New York style star and socialite in their next campaign. While we have no details yet about the new fragrance that will appear in print alongside Palermo's delicately featured face, it's possible that it could be a big seller for anyone who's a fan of what the brand describes as Olivia's "classic elegance"— or any die-hard fan of The City fan, if there any left. (WWD)

Photo: Via WWD