We love looking at party pictures—it's contact inebriation without the pesky hangover. Sometimes though, we want to get really, really contact-wasted, not just peep the photos of NYC's fashion folk looking perfect, groomed, and posed. Enter in the Billy Farrell Agency, which, since its inception last year, has continued to throw the whole event pix industry on its' head. Case-in-point: BFA shutterbug David X Prutting, who posted snaps from last night's Mondrian Soho Hotel opening after-party at Mister H… except they were Hipstamatic Photos. Genius. Taken unawares (or blissfully aware), revelers like Brad Goreski, Prabal Gurung, (we were so tempted to unbutton his shirt all the way), and Mia Moretti had no problem looking naughty at Armin Amiri's party-within-a-party. Moretti killed it on the turntables: Britney blasted, Robyn ruled. Biggie hypnotized, and, frankly, we were all a little sweaty. We had such a good time we're still feeling it, 15 hours later. Now if you don't mind, we got some hair-of-the-dog to drink.
Click through to see the Hipstamatic trend in full force.