It's Official: Billabong To Buy RVCA

If you live in Southern Cali, are into surfing and skating, or just follow Fashion Toast's Rumi Neely and Erin Wasson's personal style , you are certainly aware of RVCA. The surf and skate lifestyle brand, an emerging sportswear line with some serious style cred based in Costa Mesa, has just been bought by Billabong. We think this is a smart marriage of one of SoCal's largest and most influential surf and skate brands with the buzzier RVCA line, and we certainly hope this means that our beloved Erin Wasson x RVCA will get more widespread distribution and not less. (WWD)

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