How will you prevent people from giving false information about their size?
"This is, of course, something we can't avoid 100% but we do several things to minimize the problem as much as possible. First of all, we use big data analytics on the sizing information in order to validate size and product recommendations. Users can also help us remove false information by flagging items that are clearly wrong. We also manually check a lot of the data to see which users are adding wrong information. Luckily, this has not been an issue for us thus far."
Will you be selling clothing directly on your site or will users be directed to the specific store's site?
"Fitbay is a discovery site that directs users to stores where they can buy the clothes — think Pinterest for finding clothes that fit. We want to make sure that it's easy to buy the clothes once you discover something you like."