Even though I'm a beauty girl to the core, I've always been very low maintenance when it comes to hair products. Obviously, shampoo and conditioner are a given, but aside from my fervent love for hair oils, I don't use anything on my brunette waves. Hair masks, in particular, are a whole level of #effort that I tend to avoid entirely — until I tried this one.
Coco & Eve's new Sweet Repair Mask is everything I love about the idea of hair masks (intensive hydration that bestows healthy, super-soft strands) with none of the gripes: applying on dry hair and waiting 20 minutes outside the shower (?!?), not to mention weighed-down hair and utter lack of root volume with especially thicc formulas.
Right off the bat, I loved the texture of the product: It was more buttery than my normal conditioner, but it had an almost whipped quality that rendered it lighter than other hair masks I've tried. Another plus is I only needed to leave it on for five to 10 minutes for it to work its magic; anything longer than 15, and it's sadly a pass for me.
Before I get into the benefits, a little bit about my hair: It's naturally full (thanks to my parents), medium-length, and wavy-ish. I have some subtle ash brunette highlights in there, but there isn't a ton of damage since my colorist was able to lift my natural color without needing bleach. However, my hair does get dry easily since it requires a fair bit of moisture, so I was hopeful that this mask would help quench the thirst. After a trip to the beach (aka my hair was feeling extra parched), I swapped this in place of my conditioner and worked a hefty dollop through mid-lengths to ends. Even though the instructions said to use it on towel-dried hair, I applied it to damp, wringed-out hair while still in the shower.
After throwing my clean hair into my trusty Aquis towel wrap, I waited for my hair to air-dry. As it dried, I could already tell it was softer, even without applying oil post-shower. (I applied a single pump instead of my usual two after my hair was about 50% dry.) Once it fully dried and I brushed it out, I was honestly blown away by the mirror-like shine. While it didn't completely eliminate my frizz and flyaways (not that I expected it to), they did seem a little tamer than usual, which I definitely appreciated. According to the brand, the Sweet Repair mask is packin' skin-care-grade ingredients like ceramides, hyaluronic acid, and vegan keratin among others, which work wonders to repair existing damage and strengthen strands. The amber scent was a little overpowering at first whiff, but it really didn't linger too much on my hair.
At $34.90 for a generously sized 7.17-oz. tub, this is definitely a product I'd use again whenever my hair is feeling especially lackluster. Now for the sad part: It's currently sold out. If you can't wait to try something from Coco & Eve, you can still shop its OG Like A Virgin hair mask. My final thoughts: Coco & Eve's hair mask has made a convert of this low-maintenance B — and I now have the commercial-worthy strands to prove it.
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