This TikTok-Famous Mask Revived My Dry, Frizz-Prone Hair

Even though I'm a beauty girl to the core, I've always been very low maintenance when it comes to hair products. Obviously, shampoo and conditioner are a given, but aside from my fervent love for hair oils, I don't use anything on my brunette waves. Hair masks, in particular, are a whole level of #effort that I tend to avoid entirely — until I tried this one.
Coco & Eve's new Sweet Repair Mask is everything I love about the idea of hair masks (intensive hydration that bestows healthy, super-soft strands) with none of the gripes: applying on dry hair and waiting 20 minutes outside the shower (?!?), not to mention weighed-down hair and utter lack of root volume with especially thicc formulas.
Advertisement
DashDividers_1_500x100_2
Right off the bat, I loved the texture of the product: It was more buttery than my normal conditioner, but it had an almost whipped quality that rendered it lighter than other hair masks I've tried. Another plus is I only needed to leave it on for five to 10 minutes for it to work its magic; anything longer than 15, and it's sadly a pass for me.
Before I get into the benefits, a little bit about my hair: It's naturally full (thanks to my parents), medium-length, and wavy-ish. I have some subtle ash brunette highlights in there, but there isn't a ton of damage since my colorist was able to lift my natural color without needing bleach. However, my hair does get dry easily since it requires a fair bit of moisture, so I was hopeful that this mask would help quench the thirst. After a trip to the beach (aka my hair was feeling extra parched), I swapped this in place of my conditioner and worked a hefty dollop through mid-lengths to ends. Even though the instructions said to use it on towel-dried hair, I applied it to damp, wringed-out hair while still in the shower.
DashDividers_1_500x100_2
After throwing my clean hair into my trusty Aquis towel wrap, I waited for my hair to air-dry. As it dried, I could already tell it was softer, even without applying oil post-shower. (I applied a single pump instead of my usual two after my hair was about 50% dry.) Once it fully dried and I brushed it out, I was honestly blown away by the mirror-like shine. While it didn't completely eliminate my frizz and flyaways (not that I expected it to), they did seem a little tamer than usual, which I definitely appreciated. According to the brand, the Sweet Repair mask is packin' skin-care-grade ingredients like ceramides, hyaluronic acid, and vegan keratin among others, which work wonders to repair existing damage and strengthen strands. The amber scent was a little overpowering at first whiff, but it really didn't linger too much on my hair.
At $34.90 for a generously sized 7.17-oz. tub, this is definitely a product I'd use again whenever my hair is feeling especially lackluster. Now for the sad part: It's currently sold out. If you can't wait to try something from Coco & Eve, you can still shop its OG Like A Virgin hair mask. My final thoughts: Coco & Eve's hair mask has made a convert of this low-maintenance B — and I now have the commercial-worthy strands to prove it.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.

More from Hair

R29 Original Series

Advertisement