With an overabundance of products and marketing hoopla in the beauty industry, it takes a lot for a brand to break through the noise and get people talking. But that's exactly what CopyCat Beauty did when it announced Danielle Bregoli, a.k.a. Bhad Bhabie (a.k.a. the "cash me ousside" viral star), as the face of its brand last month.
The $900K partnership was met with shock and bewilderment, and the controversy didn't stop there. People were also side-eyeing the fact that the brand shamelessly offers rip-offs of some of the best-selling products on the market, including Anastasia Beverly Hills highlighter palettes and Marc Jacobs makeup brushes.
While the brand openly lists its ingredients and claims to be cruelty free, the unorthodox approach — paired with the price point — has definitely left some people uneasy. So, we decided to test them ourselves and see how the company's dupes really measure up to the original versions. Ahead, five R29 staffers put CopyCat Beauty to the test and share their brutally honest opinions.