You never want something until you can't have it. So, each week in The Sell-Out, we're getting the scoop from your favorite retailers on what's selling like crazy. Watch this space to find out what everyone's buying, sign up for wait lists, and keep tabs on restocks.
While we generally ascribe to a "march to the beat of your own drum" M.O., there's something about miles-long waitlists and near-instant sell-outs that make us sit up and take notice. The latest case? Glamglow's brand-new Brighteyes eye cream, which launched two days ago and is already out of stock at Sephora. Yep, you definitely have our attention now.
The Hollywood-based brand is the purveyor of popular kaolin clay-based masks like Supermud, Flashmud, and Instamud, but this is its first-ever eye cream — a brightening blend of caffeine, hyaluronic acid, and peptides. While you missed your chance to rack up on those all-important Beauty Insider points by buying at Sephora, you can still find Brighteyes on Glamglow's website (for now), or preorder it at Neiman Marcus. And if you're still craving more, click through the slideshow to shop even more editor-favorite, brightening eye creams.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
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Whether it's a lack of sleep or one too many margaritas the night before, the eyes are often the first to show signs of fatigue. Unsurprisingly, people couldn't wait to get their hands (er...undereyes) on Glamglow's new brightening and de-puffing formula.
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Inspired by banana powder, the makeup artist secret weapon to color-correct the undereye area, Ole Henriksen's vitamin C eye cream has rocketed to the top of Sephora's best-seller lists for its eye-brightening effects.
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The subtle peach tint and imperceptible hint of shimmer in this eye cream work to create the ultimate optical illusion, while ginseng, caffeine, and magnolia extract work on addressing dark circles and puffiness over time.
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Peptides, cucumber extract, and five forms of vitamin C work together to deliver powerful brightening benefits in Drunk Elephant's C-Tango eye cream.
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Autocorrect might cause more harm than good when it comes to typing on an iPhone, but Sunday Riley's Auto Correct Eye Cream is the best thing to happen to your undereye area since concealer thanks to ingredients like caffeine, ginseng root, and watermelon fruit extract.