Helen Van Winkle is 87 years old. On some days, she likes to wear floral dresses and drop earrings. On others, she’ll wear a sweatshirt plastered with a hyperrealistic print of Justin Bieber over green-rose-patterned leggings and a clutch of gold chains and tattoo chokers. It’s this second “her” — as “Baddie Winkle” — that has earned this octogenarian 2.9 million Instagram followers, the allegiances of Nicole Richie and Miley Cyrus (the latter of whom befriended Winkle at the 2015 MTV Video Music Awards
), and a fandom of supporters and gawkers who can’t get enough of the cognitive dissonance of a woman who looks like your grandmother wearing the kinds of things you
feel too old to wear.