Alternative Apparel V-Day TV: Something More To Sweeten Your February 14th

This Valentine's Day we might have to ride in dirty NYC taxis, but at least we'll have something pretty to look at. Yellow Cabs will be playing a brand new 30-second Fashion Week campaign video by Alternative Apparel, featuring highlights from the brand's own spring '10 line. The video, dubbed "I Kind of Love You," is inspired by the casual luxury of 1960's French pop-culture and the classic love affair between Jane Birkin and Serge Gainsbourg. Perfect t-shirts, a perfect love and the perfect between-show travel distraction; What could be better?