Target’s Lego Collaboration Is What Technicolor Dreams Are Made Of

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Big-box retailer Target has a long history of high-low designer collaborations that offer fashion-forward product mashups at reasonable retail prices. In the past several decades, they’ve brought their cheap-chic magic to Marimekko, Missoni, and Rodarte, and more recently, Christopher John Rogers and Rachel Comey. One of our favorite partnerships from the ever-famous “red dot” boutique is a little more youthful but no less stylish — in December, they teamed up with the legacy toy brand Lego for a 300-piece collection of gifts, home goods, toys, and pet accessories inspired by the Danish toymaker’s signature primary-hued building blocks. The assortment also includes a wide range of apparel for kids and adults, with sizes extending up to 4X. Prices were, for the most part, clocking under $50 — and they’ve gone even lower with most of the collection on sale almost three month post-launch.
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We couldn’t have asked for a collaboration better suited to pick-me-up gifting — Lego’s offerings boast a youthful appeal that will be a joy for anyone to unwrap, especially since the brand’s popularity is increasing with the over-18 set. According to the Washington Post, Lego is “the world’s largest and most profitable toymaker,” and there are a growing number of AFOLs (that’s Adult Fans of Lego) who spend hundreds of dollars on elaborate sets, showcasing their achievements on Instagram, TikTok, and Reddit.
It’s a tall order to schlep your way through 300 products to find the goods that will suit your needs, so we've highlighted a few of our favorites below. (You can also click here to sort through every single interlocking piece yourself.) From candy-colored home goods to convertible color-blocked puffer jackets, there are plenty of dazzling finds in the eye-popping collection — and, thanks to our new on-site shopping technology, you can add everything to your cart from the comfort of Refinery29.
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Our plus-size writer Chichi Offor suited up in this bold striped puffer — you can see her wearing it in her usual size of 2X above. Made from recycled polyester, it features an oceanic coloway and zip-off sleeves for easy conversion into a vest.
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We spotted this cheerful duster on our very own Simone Oliver, who paired the jazzy longline style with a bold burst of head-to-toe blue. This is one throw-on-and-go good that will enliven the most hum-drum of WFH ’fits. “Runs true to size,” commented a reviewer named Mercedes, “but size up for a more oversized, slouchy fit.”
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Lounge colorfully in these teal joggers, complete with a tonal stripe for extra fireside flair. They boast a hybrid cotton and recycled polyester construction, along with a high-contrast adjustable drawstring for an easy fit.
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What Target calls a storage box we call the triumphant return of the top-handle bag. Sure, you could use this for playroom storage — but it would also be a cheeky conversation starter when worn out on the town.
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This bright accent mat is hardly a doormat — with a dazzling display of primary hues, it’s sure to liven up a dull corner in any room. Reviewers recommend placing it in lower-traffic areas to preserve its eye-catching magic.
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This longline puffer boasts bold patch pockets big enough to hold a host of odds and ends — but the functionality doesn’t end there. It’s also equipped with a zipper at the hip for removing the bottom half of the coat when less cold-weather coverage is needed.
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7 Target reviewers gave this bright, simple pouch unanimous straight “A”s for its clean design, useful size, sturdy construction, and generally cheerful vibe. “Love it, bought six of them,” wrote one reviewer. “Bright and fun, with a soft neoprene feel,” wrote user PumpkinQueen. “Love the seatbelt-style loop accent. Smooth zipper.”
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This cozy-elegant pullover has a substantial weight and slouchy sophistication that has ten reviewers very happy with their purchase. “My new favorite sweater,” wrote a reviewer named MC. “The color and pattern is beautiful and the fit is flattering and soft. I dry flat, but so far it has been washed twice and looks fine.” The happy customer finished with one of the most ringing endorsements in the Most Wanted playbook: “Definitely worth it — feels like it should be coming from a high end brand.” Sold.
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Oxford Dog Bed, $14.99 $12.74

This cozy, fleece-lined dog bed simply howls comfort — but thanks to a verdant, jewel-toned color scheme, it sits (and stays) in stylish territory, too. Good boy.
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If you have yet to pull the trigger on a fleece-y layer for winter, may we recommend Lego’s sherbet-hued iteration? Made entirely from recycled polyester, this high-contrast windbreaker is available in kids’ and mens’ sizes, too. Go ahead and outfit your whole family — we won’t judge.
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We love the deep bottle green and quilted finish of this youthful backpack. Sure, it’s mean for kids, but it looks to us like the perfect pack for commuting, errand-ing, or just toting a slew of goods in style.
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We thought we had every gasp-inducing dog sweater on the internet dialed — until now. Not only will your furry friend love this toasty puffer, but the tropical colorways will help you keep track of them at the dog park.
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With a Scandi-chic solid birch lid and compartments made from the same glossy plastic that’s used to make Legos, this cheerful storage box will certainly brighten up the desk-scape of anyone on your list.
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For the true heads, only a matching pajama set depicting Lego’s iconic interlocking silhouette will do.
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