For Everlane, what we might refer to as “blowout sales” are admittedly few and far between — and rightfully so. Their direct-to-consumer setup and transparent prices are fair and competitive 365 days a year, so we don’t expect the same yo-yo markups and markdowns that other retailers roll out on a seasonal basis. However, come holiday season, all bets are off — Everlane jumps on the sale bandwagon just like everyone else, and we’re here for it. And after making us wait for basically the entire weekend, the San Francisco-based retailer is using Cyber Monday to unveil some huge discounts on giftable, winter-friendly buys.
The brand's oft-trolled Choose What You Pay section normally offers over-produced goods that have done lengthy tours of duty on the site, but this year, on Cyber Monday, the page will play temporary host to a number of white-hot goods like the ReDown Puffy Puff, Cashmere Crewneck, and the Cocoon Coat with signature tiered discounts of 20% to 40% off — basically every essential you’ve been eyeing since the mercury descended past 55. The kicker? The chosen styles will go back up to full price on December 3, making this a blink-and-you’ll-miss-it digital shopping opportunity. So click through to see what’s going to be in markdown mode — or head straight to the source to browse for yourself.
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