Basic Beauty Is Officially Dead At NYFW, Thanks To Euphoria

It's hard to remember the last season when minimal, no-makeup makeup wasn't reigning supreme at New York Fashion Week. For years, the most extreme part of any runway look might involve a swipe of colored mascara at most. Now, the tide seems to be turning — and we have Euphoria to thank.
In the few months since the first episode of Euphoria aired on HBO in June, the controversial TV show has proven to have an impressive impact on the beauty looks we've seen everywhere: on Instagram, on red carpets, and now on the runway.
Even if you haven't seen a single episode of the teen drama, you've probably spotted a beauty look inspired by the overall aesthetic of the show, designed by makeup department head Doniella Davy. While there's no simple equation for what defines a "Euphoria beauty look," it generally involves intense graphic liner, face decals, ornate rhinestone designs... you get the picture. It's brave, bold self-expression, with cosmetics as the catalyst.
Over the past week, we've spotted similar makeup designs on the faces of models walking the runway for Pyer Moss, Jason Wu, and Chromat — and Davy’s noticed, too. “As a believer in expressive and colorful makeup in general, it’s exciting to see these looks in full force on the runway,” Davy tells Refinery29. “It’s equally as exciting to see them on regular people in the real world.” 

Although designers are predicting what's to come for next spring and summer, we're betting Euphoria-inspired makeup will also be the biggest trend IRL this fall. Check out the photographic proof, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

More from Makeup

R29 Original Series