“We strive to provide our customers with unique, high-quality products that give them the confidence to tackle their day,” Madewell’s head of design, Joyce Lee, said in an official statement. “Since Outdoor Voices shares those values, a collaboration was a natural fit. We’re excited to bring our customers this exclusive collection, it’s perfect whether you’re going to yoga, walking the dog, or meeting a friend for coffee.”
Each Madewell x Outdoor Voices Kit is made from OV’s signature textured compression fabric that can help with camouflaging and wicking sweat. Shoppers can pick a pair of 3/4 Warmup Leggings and an Athena Crop Top for $95 in three tonal colors: dove/ash, rose quartz/terracotta, emerald/slate. To complete the look, matching scrunchies are available as well.
For this collaboration, the retailers also teamed up with Austin-based artist Emily Eisenhart on a unique wave motif that will appear on a T-shirt, tote bag, and sweatshirt.