Amazon Prime shoppers are savvy. If you're one of them, you probably appreciate the fact that you can add a pack of toilet paper and a luxury lash serum to your cart and have them both land on your doorstep two days later. And now, your shopping experience is about to be even more streamlined, as Amazon has just launched its first skin-care line.
The exclusive collection, called Belei, includes 12 different skin-care products — from a retinol-based moisturizer to a vitamin C serum. They're all free of parabens, phthalates, sulfates, and fragrance, not tested on animals, and come in bottles sourced from recycled materials. “Our goal is to help customers spend less time and money searching for the right skin-care solutions,” Kara Trousdale, Head of Beauty for Private Brands at Amazon, said in a press release. “We took a simple, no-nonsense approach... developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality.”
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