The future of beauty is here — and you’re invited. Check out the rest of our 2018 Refinery29 Beauty Innovator Awards winners for a full look at the products, brands, and people that are breaking the rules and redefining beauty standards, one lipstick at a time.
But perhaps what we're most eager to revisit are some of the best purchases we made in the last 12 months. What's more, some of our favorite buys came from the store that not only has everything, but sells it for it practically pennies: Target. Once we tore our eyes away from Chip and Joanna Gaines' home decor (can you blame us?), we bee-lined to the beauty aisles to browse up and down the latest and greatest in skin, hair, and makeup.
After testing what ended up being hundreds of formulas, we've finally narrowed our vanities down to the very best, the products that stuck around through snowstorms and heat waves, 3 a.m. last calls and Sunday-night Netflix binges. Ahead, the best products to hit Target shelves this year.