Beautyblender Is Donating All Proceeds To California Wildfire Relief Today

The California fires are now the deadliest wildfires in state history, with at least 25 dead and thousands of acres still burning, and local beauty brands are starting to do what they can to help.
Today Beautyblender, the brand behind that best-selling makeup sponge, is donating and matching all proceeds from sales made on beautyblender.com to The California Community Foundation Wildfire Relief Fund, which helps those who have been displaced, lost housing, or suffered physical or mental health problems as a result of wildfires. The organization is also planning to rebuild homes and offer financial assistance to those affected.
Advertisement
Beautyblender felt a special need to help at this particular time because the company is based close to where fires are burning in Southern California, and firefighters are still struggling to contain the thousands of acres of flames.
“This is especially near and dear to my heart, as I live in the West Hills area. I have witnessed firsthand the devastation this has caused to the community," Rea Ann Silva, the founder of Beautyblender, tells Refinery29. "I am so grateful to be safe with my family, and I want to help keep other families safe as well."
To understand the scope of this fire, more than 100,000 acres of land have already been destroyed and more than 300,000 people have been forced to evacuate, with Kim Kardashian West and Miley Cyrus (who completely lost her home this past weekend) among them. It's also not just one large fire but three: Camp Fire, which burns just north of Sacramento, and two others — Hill Fire and Woolsey Fire — located in Southern California.
With so many beauty brands based in California, we expect Beautyblender is just the first that will use its sales to aid wildfire victims. If you're interested in helping the relief efforts without having to buy a Beautyblender product, there are plenty of other ways you can help.
Advertisement

More from Beauty

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.