There's no doubt that we've learned a lot from Korean beauty. It's the reason we have a six-step cleansing routine, wear brown eyeliner instead of black, and can clearly define what "glass skin" is. According to the Korea Customs Services, the U.S. alone imported nearly $400 million worth of cosmetic products in 2016 — most of which was skin care — and it's only the beginning of what most are predicting to be a global phenomenon. (And we're predicting K-beauty is going be a billion-dollar industry by 2019.)
These days, everywhere you go there are products spawned from a Korean beauty regimen. BB creams, essences, and pressed serums are taking over shelves at the industry's biggest retailers, like Target, Sephora, and CVS. In fact, the latter now carries over 500 Korean beauty products online and in stores — which not only means you can buy a new sheet mask every time you have to pick up your birth control, but also that Korean beauty products can be affordable as hell.
CVS recently restocked its shelves with new products for fall, and the majority of them are from our favorite K-beauty brands, like The Crème Shop and Peach Slices. The lineup includes subtle blushes, pearly highlighters, and intergalactic peel-off face masks that work just as well on Instagram as they do in real life.