We're not choosing our lipsticks based on what Pantone color is on-trend, but instead picking formulas that are matte and moisturizing, in shades that we can see ourselves throwing in our bags all year long. And luckily for us, the newest makeup on the market is just that: wearable, dependable, and totally free of pumpkins on the packaging.
We scoured the recent arrivals at Ulta Beauty for everything that's fresh and shiny and came out on the other side with a virtual shopping cart brimming with the makeup equivalent of a plaid blazer. So, wether you're intrigued by a $9 cream blush that wears just as well as Cloud Paint or the ribbed mascara everyone's raving about, you'll find all the fall makeup you need, ahead.
There is a lot of product out there — some would say too much. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team, but if you buy something we link to on our site, Refinery29 may earn commission.