It's not the sexiest beauty store in the world. You can't swatch a lipstick on your wrist, or get a free eye cream on your birthday, or spot Ariana Grande and Pete Davidson shopping for bronzer. And yet, somehow Amazon has become one of the top cosmetic retailers — controlling a whopping 36 percent of the market, according to Bloomberg.
Yep, your go-to website for restocking paper towel bundles or buying yet another iPhone screen protector has also been racking up sales for some of your favorite beauty products. With mass market favorites like CoverGirl, tricky finds like Aztec Secret, and luxury items like Dior, it's a drugstore-meets-department store-meets local beauty boutique that's hard to beat.