4 Reasons To Give This Throwback Trend A Try In 2018

If Facebook existed in 1985, you'd probably see bright blue mascara pop up all over your feed. Now, the trend is staging a comeback — only in 2018, colored mascara comes in a rainbow of different options, like red, gold, and green. Even better, each one comes with its own hidden beauty perk.
Just like the color-correctors we all know and love, colored mascaras are a byproduct of basic color theory, with the ability to cancel out its opposite shade on the color wheel. For example, if your eyes are bloodshot from staring at your iPhone all night, reach for the green mascara. Concealer not doing it for your dark circles? Try the yellow. Or, if you just want to beef up an otherwise boring makeup look, grab the blue or red. Thanks to new launches from YSL, Urban Decay, Sinful Colors, and more, rainbow mascara is quickly becoming the raddest trend you have to try before it fades into the shadows of history all over again.
Click ahead to check out our favorite new colored mascaras.

More from Makeup

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.