Colored Mascara Is Back β€”& This Is How We're Wearing It Now

Photo: Courtesy of 3INA.
Beauty trends on Instagram often have one thing in common: color. Whether it's iridescent highlighters, sunset eyes or glossy lids, beauty never shies away from bold shades and a dose of individuality. Next up? Colorful eyelashes, 2017's take on the '60s look, with neon, primary and electric shades leading the way.
Last season, colorful lashes were seen on the fall and winter 2017 catwalks, with Pucci's lead makeup artist Inge Grognard coating lashes in green, white, blue, pink and orange mascara. YSL also championed the trend earlier this year with the relaunch of their Vinyl Couture mascara in nine new shades, ranging from emerald green to vibrant fuchsia and royal blue.
Two-tone shadow not for you? Can't perfect your cat flick? Paintbox lashes are perhaps the easiest way to refresh your look, and are as wearable for daytime as for the upcoming party season. Click through to see the looks we're regramming and the products we're using to create them.
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London-based makeup artist Anne Sophie Costa uses 3ina to create this pretty in pink look. Keep it simple by leaving the eyelids bare, highlighting the inner corners of your eyes with elf's Long-Lasting Lustrous Eyeshadow in Confetti, finishing off with The Color Mascara 104, before a swipe of pink lipstick.
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First seen at Stella McCartney back in 2012, colorful lashes have since had a fall/winter 2017 revival at Pucci, where lead artist Inge Grognard put audacious lashes front and center. Leave skin fresh and eyelids bare to let the lashes do the talking. We're digging NYX's Color Mascara in Purple.
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For uniformity, match your eyeshadow with your mascara. Sweep your lids with this season's hottest shade, red, then layer up on scarlet mascara for a monotone look. Marc Jacobs' O!Mega Lash Volumizing Mascara in Garnet 80 is giving us fiery lashes, while these products complete the eye.
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Photo: @askkatanything.
Ask Kat Anything let her royal blue lashes make a statement by keeping the rest of her makeup minimal.
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Don't let the acid hue of these lashes frighten you – yellow makes eyes pop, particularly when paired with clashing colors. We've been playing with glossy lids, and a bright mascara will add to the drama. Yves Saint Laurent's Vinyl Couture Mascara in I'm The Fire is a less intense mustard shade, which we're wearing with cobalt shadow.
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More colorful lashes seen at Pucci during Milan Fashion Week. We're applying several layers for a clumpy '60s look, but leaving eyeliner out so the lashes steal the show. Yves Saint Laurent Vinyl Couture Mascara in I'm The Excitement is a rich serpent green that suits every eye color.
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Switch it up completely with a healthy coating of white mascara. Pair with peach and brown earth-hued eyeshadows, cheek-defining bronze and a strong lip so the mascara doesn't overpower the rest of your face and has something to contrast with. Kryolan Mascara Color Intensifier is our favorite, but any mascara primer will do the trick.
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Photo: Via
Tia Spahan used L'orΓ©al's Infallible Silkissime Eyeliner with the brand's Voluminous Original Mascara, both in cobalt blue, to make her gorgeous brown eyes pop.
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Ignore those who say red and pink should be avoided on eyes. This hot fuchsia shade looks incredible with blue or green eyes, and is otherworldly when worn alone or with pink shadow. We love Sigma Embellish Lash Mascara in Pink.
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A softer take on the trend, this baby blue cat flick looks like a '60s dream with matching mascara. Take inspiration from 2016's The Love Witch, which has had us perfecting our sky-blue eyes since first watching. Sephora Collection V for V.O.L.U.M.E. Mascara in Turquoise is our pick of the bunch.
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Why stick to just one color? Loud and proud, rainbow lashes are daring, extravagant and the most Instagrammable of all. Load up each section of lashes with varying colors, or paint your false lashes before applying.
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hosted by Lucie Fink.
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