The only thing better than buying new beauty products is being rewarded for buying new beauty products with even more new beauty products. If you're a member of Sephora's loyalty beauty program, you already know this from experience. But if you've been holding strong to that VIB status since Lin-Manuel Miranda was playing Alexander Hamilton on Broadway, the retailer recently made a few updates to its Beauty Insider Program point system that you might want to know about.
So, what's changed? Now, members of all three Beauty Insider Program tiers — Insider, VIB, and Rouge — will get to choose a gift during their birthday month from Drunk Elephant or Kat Von D, while VIB and Rouge cardholders are exclusively offered the option of a third gift set that changes on a monthly basis. VIB and Rouge members (sorry, Insiders) are now also able to customize their perks by choosing from three additional benefits, including aggregating points in their account, a deluxe in-store makeover experience (which can be shared with a friend), or free express shipping.
As you'll recall, back in August, Sephora adjusted the point system so that the number of points you earn per purchase depends on your membership tier: Insiders receive 1 point for every $1 they spend, VIB members receive 1.25 points per $1, and Rouge receives 1.5 points per $1. But what do you do with all those points once you earn them? While you can totally hoard your points for big-buck offers (like the occasional full-sized bestseller), you could also cash them in as you go for mini 100-, 250-, 500-, and 750-point rewards that last a lot longer than you'd think.