The Situation In Puerto Rico Is Dire — Here’s How Buying A Lipstick Can Help

Flash flood warnings. Limited phone service. More than 3.4 million people without power, food, or shelter. Strained rescue efforts, strapped for resources after the already devastating Hurricanes Irma and Harvey, plus the 7.1 magnitude earthquake in Mexico. Hurricane Maria may have hit Puerto Rico and the Caribbean a week ago, but the situation is still being described as "apocalyptic" — and it's not too late to help.
Instead of feeling hopeless in the wake of the (record-breaking) Category 5 storm, now is the time to take action: You can donate first aid supplies, give blood, volunteer in the area, or even... buy a lipstick. Scratch that, you should stock up on lots of lipsticks.
Advertisement
Here's the deal: Starting now until October 20, beauty brand Sassy Lips will be donating 30% of all sale proceeds to Global Giving, an organization working to provide relief to survivors and victims of Hurricane Maria. That means all you have to do is decide whether you're after a classic matte, a pH-adjusting formula, or a jelly-textured, real flower-infused, color-changing lipstick — all three of which cost $16 and $25, respectively — and then choose to just buy them all instead. (It's a wee bit more attainable than matching Jennifer Lopez's generous $1 million donation, that is for sure.)
If that's not enough incentive to fill up your cart, you can head over here to watch one of Sassy Lips' lipsticks transform from white in the tube to hot pink on the skin. Which is definitely cool. So is having somewhere to lay your head down at night.
Related Video:

More from Makeup

Watch

R29 Original Series

Watch Now
Documentary
Five love stories behind diverse, multicultural marriages.
Watch Now
Lifestyle
Life experiments, 5 days at a time.
Watch Now
Fashion
The style of subculture.
Watch Now
Beauty
Viral trends, tried and tested.
Watch Now
Documentary
From vibrators to lipstick, learn how your favorite products are made.
Watch Now
Documentary
Extraordinary, one-of-a-kind individuals
Watch Now
Documentary
The latest stories to watch.
Watch Now
Lifestyle
Inside the homes of millennial women — & what they paid for them
Watch Now
Comedy
Let's talk about sex, baby.
Watch Now
Documentary
Female artisans around the world
Watch Now
Politics
Made by and for smart, opinionated women.
Watch Now
Film
We helped 12 female directors claim their power.