J.Crew's first Brooklyn store isn't your typical preppy paradise. No, it was designed with the Williamsburg customer in mind, which means we won't be seeing hipsters swapping their wide-rimmed glasses for crew necks. We might find, however, men and women alike incorporating more traditional pieces into their wardrobes in surprising and delightful ways, à la Jenna Lyons.
Lyons, a former Brooklyn resident, was extremely hands-on with the store's design process, putting an emphasis on collaborations with local artists like Johannes Girardoni and Naomi Reis for the post's interior. And, while some of the 'hood's residents may not be too happy with yet another retail-chain invasion, Lyons and her team attempted to deliver the store with as much mom-and-pop aesthetic as possible; the building has maintained its original façade, and the artisanal work adds a community aspect to the mass retailer.
"So much is going on there," Lyons explained in an interview earlier this month. "Every time I read about something new these days, it’s happening in Williamsburg. Half the office lives in Williamsburg, and it felt like an easy, natural place for us to be."
Ahead, get an exclusive sneak peek at the stylish new store, which opens today.
J.Crew, 234 Wythe Avenue (between North Third and Fourth streets), Brooklyn.